Kerin,Roger A. <br/><br/>
Marketing / 
Roger A. Kerin. 
 - Boston :  McGraw Hill,  2006. 
 - 733 p. : 
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>71116087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29474 2006