TY  - BOOK
AU  - Lois Schneider Farese 
AU  - _kimbrell Grady 
TI  - Marketing Essentials
SN  - 2441918
AV  - HF 5415 .F114 2002  
PY  - 2002///.
CY  - New York : 
PB  - McGraw -Hill, 
KW  - _Marketing
N1  - Includes index
ER  -