Lois Schneider Farese  <br/><br/>
Marketing Essentials/ 
Lois Schneider Farese  
 - New York :   McGraw -Hill,   2002.  
 - xxviii, 771 p. : 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>2441918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415 .F114 2002