Fundamentals of Marketing /  
William J. Stanton ....[et al.]. 
 - 2nd canadian ed. 
 - New York :   McGraw-Hill,   1977. 
 - 760 p. :  ill.; 
<br/><br/> Includes index . 
<br/><br/><label>ISBN: </label>0070824576 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415 .S745 1977