_Cases in Marketing Management / 
Kenneth L. Bernhardt  
 - Boston : McGraw -Hill, 1997  
 - xiv,665 p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>256204640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing Management 
<br/><br/><label>LC Class. No.: </label>HF 5415.13B448 1997