Principles of Marketing :   Activebook version 2.0 /  
Philip Kotler.  
 - 10th ed. 
 - Singapore :   Pearson ,   2004.  
 - xxii, 648 p. : 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>130418145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415 .K636 2004