Marketing Models / 
Gary L. Lilien.  
 - New Delhi :   PHI Learning,   2009.  
 - xv, 803 p. : 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9.7881203148e+013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415.13   / .L52 1992