TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V.
TI  - Marketing Research
SN  - 9788126517916
AV  - HF 5415.2 .M35548 2009 
PY  - 2007///
CY  - New Delhi
PB  - John Wiley & Sons
KW  - Marketing Research
N1  - Includes index
ER  -