The dynamics of mass communication :  media in transition/ 
Joseph R.Dominick 
 - 11 th ed. 
 - New York :  Mc Graw Hill ,  2011. 
 - xxiii, 482 p. :   ill. : 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780071221467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication 
<br/><br/><label>LC Class. No.: </label>P 90 .D59 2011