TY  - BOOK
TI  - Media Handbook : : Complete Guide to Advertising Selection,Planning, Research,and Buying 
SN  - 9.780415873543
AV  - HF 5826.5 .K38 2010  
PY  - 2010///.
CY  - London
PB  - Routledge, 
KW  - _Media
N1  - Includes Index
ER  -