Media Handbook :   Complete Guide to Advertising Selection,Planning, Research,and Buying / 
Helen Katz. 
 - 4th ed, 
 - London :  Routledge,   2010.  
 - xii, 212 p. : 
<br/><br/> Includes Index  
<br/><br/><label>ISBN: </label>9.780415873543 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Media 
<br/><br/><label>LC Class. No.: </label>HF 5826.5 .K38 2010