_Strategic Marketing Management Planning, Implementation & Control / M.S. Richard  

 - xii,867 p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9.7807506594e+012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing Management 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .W547 2007