TY  - BOOK
AU  - _Collin Gilligan 
TI  - Strategic marketing management Planning, implementation & control
SN  - 9780750659383
AV  - HF 5415.13 .W547 2007  
PY  - 1992///.
CY  - Amsterdam : 
PB  - Elsevier, 
KW  - _Approaches to customer analysis
N1  - Includes index
ER  -