TY  - BOOK
AU  - _Michael A. Belch 
TI  - _Introduction to Advertising & Promotion An Intergrated marketing Communications Perspective / Belch George E. 
SN  - 256136963
AV  - HF 5823 .B387 1995  
CY  - Chicago : Irwin , 1993 
KW  - _Advertising
N1  - Includes index
ER  -