_Introduction to Advertising & Promotion An Intergrated marketing Communications Perspective / Belch George E.  

 - Chicago : Irwin , 1993  
 - xxii,762 p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>256136963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Advertising 
<br/><br/><label>LC Class. No.: </label>HF 5823 .B387 1995