TY  - BOOK
AU  - _Donald Baack 
TI  - _Intergrated Advertising, Promotion, and Marketing Communications / Clow Kenneth E. 
SN  - 131405462
AV  - HF 5415 .123 .C58 2004  
CY  - New Jersey : Pearsopn Education , 2004 
KW  - _Advertising
N1  - Includes index
ER  -