_Intergrated Advertising, Promotion, and Marketing Communications / Clow Kenneth E.  

 - New Jersey : Pearsopn Education , 2004  
 - xxvii,538 p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>131405462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Advertising 
<br/><br/><label>LC Class. No.: </label>HF 5415 .123 .C58 2004