Rethinking Marketing the entrepreneurial imperative/  
Minet Schindehutte.  
 - New Jersey :   Prentice Hall,   2009.  
 - xxxii, 352 p. :  ill. ; 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9780132383898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5426 .S326 2009