_Marketing research Methodological Foundations (5th ed.) Gilbert Churchill, Jr  

 - Chicago The Dryden 1991  
 - xxxii,1070p,;ill  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>30314720 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing Research 
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .C5 1991