_Managing services marketing text and readings  

 - USA Dryden press 1991  
 - xiv,594p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>30541646 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HD 9980.5 B38 1991