_Basic Marketing A global managerial Approach E. Jerome McCarthy  

 - Boston Irwin 1993  
 - xxii,763p,;ill  
<br/><br/> Includes index  
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing Management 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .M369