_Mcqual's mass communication theory(5th ed) Denis McQuail  

 - New Delhi Vistaar 2005  
 - vi,616p. ill.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>8178295350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Mass coomunication theoty 
<br/><br/><label>LC Class. No.: </label>P 90 .M35 2005