TY  - BOOK
AU  - Drummond,Graeme 
AU  - John Ensor 
TI  - Strategic Marketing: planning and control
SN  - 9780750682718
AV  - HF5415 .S8689 2008 
PY  - 2008///
CY  - USA
PB  -  Elsevier
KW  - marketing
N1  - Includes Index
ER  -