Drummond,Graeme  <br/><br/>
Strategic Marketing:  planning and control/ 
Graeme Drummond;John Ensor; Ruth Ashford 
 - (3rd ed.)  
 - USA :   Elsevier,   2008. 
 - xv, 332 p. :    ill. ; 
<br/><br/> Includes Index  
<br/><br/><label>ISBN: </label>9780750682718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing 
<br/><br/><label>LC Class. No.: </label>HF5415  / .S8689 2008