_Principles of Marketing Philip Kotler  

 - New Jersey Upper Saddle River 2005  
 - xviii,650p,i-1p.;ill  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>131469185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.K6314 2005