TY  - BOOK
AU  - Beech, John 
AU  - Simon Chadwick
TI  - The Marketing of Sport
SN  - 27368826
AV  - GV716 .M364 2007 
PY  - 2007///.
CY  - England: 
PB  - Pearson Education
KW  - sports
N1  - includes index
ER  -