TY  - BOOK
AU  -  McDonald, Malcolm
AU  - Ian dunbar 
TI  - Market segmentation: : How to do it,how to profit from it 
SN  - 0750659815
AV  - HF 5415.13 .M69183 2007 
PY  - 2007///
CY  - US
PB  -  Elsevier
KW  - market
N1  - includes index
ER  -