McDonald, Malcolm <br/><br/>
Market segmentation:   How to do it,how to profit from it / 
Malcolm McDonald 
 - US:   Elsevier,   2007  
 - xxiii, 465 p. :   ill. ; 
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>0750659815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>market 
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .M69183 2007