Philip Kotler <br/><br/>
Marketing Management / 
Philip Kotler . 
 - 12th ed.  
 - London :  Pearson Education,  2009. 
 - 816 p. :   ill. ; 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>131357972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415.13.K64 2009