TY  - BOOK
AU  - Percy, Larry 
TI  - Strategic Intergrated Marketing Communications
SN  - 9780750679800
AV  - HF5415 .P23.P476 2008 
PY  - 2008///
CY  - London
PB  -  Elsevier
KW  - Marketing
N1  - includes index
ER  -