Percy, Larry  <br/><br/>
Strategic Intergrated Marketing Communications / 
Larry Percy. 
 - London :   Elsevier,   2008 . 
 - xiii, 308 p.:     ill.; 
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>9780750679800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415  / .P23.P476 2008