Piercy, Nigel F. <br/><br/>
Market-Led Strategic Change;   Transforming the Process of Going to Market / 
Nigel F. Piercy.  
 - 4th ed.  
 - New York:   Elsevier,  2009 . 
 - xix ,551 p.:   ill.; 
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>9781856175043 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P542 2009