TY  - BOOK
AU  - Perreault, William D.
AU  - E. Jerome McCarthy
TI  - Applications in basic marketing: : clippings from the popular business press/ 
SN  - 256139423
AV  - HF5410 .A67 2005
PY  - 2005///
CY  - Boston
PB  - Mcgraw Hill Irwin
KW  - Marketing
N1  - includes index
ER  -