Perreault, William D. <br/><br/>
Applications in basic marketing:   clippings from the popular business press/  
William D. Perreault. 
 - Boston :  Mcgraw Hill Irwin,  2005. 
 - vii, 237 p. :   ill. ;   
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>256139423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5410  / .A67 2005