Public relations Strategies and Tactics/ 
Wilcox Dennis L.  
 - 9th ed. 
 - New York :  Pearson,   2009.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>020558148-X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Public relation 
<br/><br/><label>LC Class. No.: </label>HM 1221.P8 2009