TY  - BOOK
AU  - Peter J. Paul 
TI  - A preface to marketing management
SN  - 256032734
AV  - HF5415.13 .P388 2006 
PY  - 2006///
CY  - Boston
PB  - McGraw Hill Irwin
KW  - Marketing
N1  - Includes index
ER  -