McDaniel, Lamb Hair <br/><br/>
MKTG Student Edition/ 
Lamb Hair McDaniel . 
 - Texas :    University of Texas,  2009. 
 - 326 p. : 
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>324789289 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing 
<br/><br/><label>LC Class. No.: </label>HF5410  / .L36 2009