Marketing for Hospitality and Tourism/ 
Philip Kotler...[et al.] 
 - 4th ed. 
 - New Jersey:  Pearson Education,  2006. 
 - xxiv, 932 p. :  ill. ; 
<br/><br/> Includes Index  
<br/><br/><label>ISBN: </label>0132017733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality 
<br/><br/><label>LC Class. No.: </label>TX9 11.3 .M3K68 2006