Arens William F  

 - _Contemporary advertising and intergrated marketing communication [13th ed]  
 - New York Mc Graw-Hill 2011  
<br/><br/><label>ISBN: </label>9.7800712206e+012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Advertising 
<br/><br/><label>LC Class. No.: </label>HF 5821.B62 2011