TY  - BOOK
AU  - Kotler, Philip
AU  - Dale N. Shook
TI  - A framework for marketing management
SN  - 131001175
AV  - HF 5415  .K636 2003 
PY  - 2003///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing Management
N1  - Includes index.
ER  -