Peter J. Paul  

 - _Marketing mangement Knowledge and skills J. Peter Paul  
 - Boston McGraw-Hill 2007  
<br/><br/> Include index  
<br/><br/><label>ISBN: </label>9.7800731376e+012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing management 
<br/><br/><label>LC Class. No.: </label>HF5415.13.P387 2007