Carl, McDaniel  <br/><br/>
Marketing Research Essentials/ 
Carl McDaniel.  
 - 6th ed. 
 - UK :  John wiley,   2008.  
<br/><br/> Include index  
<br/><br/><label>ISBN: </label>9780470131985 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markering research 
<br/><br/><label>LC Class. No.: </label>HF 5415.2.M3825 2008