Perreault D. William  <br/><br/>
Basic Marketing A global-managerial approach / 
William D. Perreault,jr  
 - 11th ed. 
 - Irwin,   1996.   Chicago : 
<br/><br/> include index  
<br/><br/><label>ISBN: </label>256139903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing management 
<br/><br/><label>LC Class. No.: </label>HF5415.13.M369 1993