TY - BOOK AU - Zyman Sergio AU - ^d20120810 12:26:10^okorir TI - The end of Marketing as we Know It SN - 8.7088730986e+011 AV - HF 5415 .Z 96 1999 PY - 1999///. CY - New york PB - Harper Collins, KW - _Marketing N1 - Includes Index ER -