TY  - BOOK
AU  - Rao Purba Halady
TI  - Predictive modelling in strategic marketing
SN  - 9788120336346
AV  - HF5549.68 .R36 2008 
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning Private Limited
KW  - Strategic marketing
N1  - Includes bibliography and index
ER  -