Rao Purba Halady <br/><br/>
Predictive modelling in strategic marketing / 
Purba Haladay Rao 
 - New Delhi :  PHI Learning Private Limited,  2008. 
 - xiii, 146 pages :  illustrations ; 
<br/><br/> Includes bibliography and index. 
<br/><br/><label>ISBN: </label>9788120336346 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing
<br/><br/><label>LC Class. No.: </label>HF5549.68 .R36 2008