TY  - BOOK
AU  - Lovelock , Christhoper
AU  - 
TI  - Services Marketing: People Technology Strategy 
SN  - 9780273756064
AV  - HD9980 .L69 2011 
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  - people, technology, strategy
N1  - includes index
ER  -