Lovelock , Christhoper <br/><br/>
Services Marketing :  People Technology Strategy / 
Christopher Lovelock, Jochen Wirtz 
 - Boston :  Pearson ,  2011. 
 - 648 pages :  illustrations ; 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780273756064 0273756060 
<br/><br/><label>Subjects--Topical Terms: </label><br/>people, technology, strategy
<br/><br/><label>LC Class. No.: </label>HD9980 .L69 2011