Kotler, Philip  <br/><br/>
Marketing Management 
Philip Kotler ,Kevin lane Keller, Alexander Chernev 
 - 16th Edition  
 - London :   Pearson Education ,  2022. 
 - 816p :  illustrations ; 
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>9781292404813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.13.K64 2022