TY  - BOOK
AU  - Rentschler, Ruth 
AU  - Anne-Marie Hede
TI  - Museum Marketing : Competing in the global marketplace
SN  - 9.780750680653
AV  - AM 121  .M878 2007 
PY  - 2007///
CY  - Singapore
PB  - Elsevier
KW  - Museums
N1  - Includes Index
ER  -